Not sure exactly when it started, but, not too long ago, people started putting things in cat food that have no business being there. Like grains and fillers and teeny tiny cyborgs programmed to play the maracas on command. Suddenly, finding high quality cat food was about as easy as spotting the Loch Ness monster or inviting a pack of unicorns over for a basement ping-pong tournament. So when we made Nude Food™ Poultry a Plenty, we included tasty turkey and real veggies + fruit. No, no, Grains, you're not invited to this party. Our unicorns will show you to the door.